The Challenge
The Solution
The Full Context
As demand accelerated for ESG-aligned disposal services, the company faced a dual challenge. First, identifying and engaging high-value prospects across diverse industrial verticals with tailored outreach. Second, scaling lead-to-opportunity conversion without a proportional increase in human SDR bandwidth.
An AI-SDR solution was deployed to act as a digital sales development partner, intelligently prioritizing leads, personalizing outreach at scale, and supporting human teams in driving greater volume and quality of sales engagements.
The Approach
The company adopted the AI-SDR solution that went live in just one week.
Target Campaign Execution
Ran sales campaigns by identifying, profiling, and scoring companies and contacts based on relevance and intent. High-potential leads were prioritized, and engagement was tracked to demonstrate traction.
Prospect Pool Expansion
Uncovered new opportunities by identifying geo-specific waste generators and surfacing relevant decision-makers. This ensured a steady and qualified pipeline for sustained sales momentum.
Scale without Headcount
Enabled the sales team to engage more prospects with personalized outreach without adding human SDRs. The MarketNext platform accelerated lead qualification while human reps focused on high-value conversations.
The Impact
The solution delivered 2x-5x higher engagement rates and 10x more scalability in just one week.The AI-SDR eliminated manual lead qualification bottlenecks. Sales reps gained qualified prospects with intelligence on relevance, intent, and decision-maker contacts. Each campaign delivered personalized outreach at scale without increasing headcount.
The company now operates with a steady pipeline of ESG-aligned prospects. Sales teams can focus on high-value conversations while AI handles prospecting, profiling, and initial engagement across diverse industrial verticals.
Project Highlights
Solution
AI-SDR platform deployment
Sales campaign automation
Lead profiling and scoring