World's Leading Berry Producer Builds
Modernizes Decades of
Across 4 Core Functions
90+
AI Oppotunities Identified
3
Priority Use Cases with Business Case
4
Functions Aligned
Food & Agriculture
Company Profile
- ✓World's largest berry company
- ✓750+ independent growers across 5 continents
- ✓115,000+ workers, operations in 60+ countries
The Challenge
The Solution

The Full Context
The company, a century-old family business and global market leader in premium berries, embarked on a digital transformation to embed AI across core functions. With proprietary berry varieties, 750+ independent growers worldwide, and operations spanning 5 continents, the organization needed to align business and IT stakeholders on where and how to apply AI meaningfully across R&D, operations, commercial, and finance.
With the help of AuxoAI, a structured approach was developed to identify high-impact use cases, assess feasibility, and build a scalable AI roadmap that could deliver tangible business value across the enterprise.
The Approach
Key stakeholders from business and IT came together to develop a strategic AI roadmap for the enterprise.
AI Vision Workshops
Brought together cross-functional stakeholders from business and IT to identify, brainstorm, and prioritize AI opportunities.
Use Case Prioritization
Developed a shortlist of high-impact opportunities, each supported by a clear MVP plan detailing core features and resources.
Business Case Development
Built detailed ROI projections for each use case, quantifying efficiency gains, cost savings, and potential revenue uplift.
The structured approach enabled systematic evaluation and roadmap creation. Business leaders gained clarity on AI investments; IT teams received actionable implementation plans.
The Impact
The engagement delivered 90+ AI opportunities across 4 core functions with 3 priority use casesready for immediate execution.The structured approach eliminated guesswork. Business and IT stakeholders gained alignment on where AI could deliver the most value. Each priority use case came with detailed MVP plans, clear resource requirements, and quantified ROI projections.
The company now operates with a scalable AI roadmap spanning R&D, operations, commercial, and finance. Rather than ad-hoc experiments, the organization has a strategic framework for evaluating and implementing AI across the enterprise.
Project Highlights
Engagement
IAI strategy consulting
Cross-functional workshops
4 core business functions