Consumer Products
A Global Consumer Products Leader Turns
200+ Excel Tabs into One AI-Ready Sales Analytics Platform
>75%
Faster Reporting
~500–600
Hours Saved Monthly
1
Source of Truth
Consumer Products
Company Profile
- ✓Fifth-generation family-owned household products leader
- ✓Iconic brands in virtually every country
- ✓13,000+ employees across 70 countries
The Challenge
The Solution
The Full Context
The Italy division of a global consumer products group was rich in data but starved for insight. Commercial teams spent hundreds of hours each month consolidating 45+ Excel files into fragmented, manual reports — a slow, error-prone process that delayed insights and clouded decision-making.
With the help of AuxoAI, the company launched Galileo, a unified, AI-ready analytics platform built to streamline reporting and empower sales teams. The platform unifies sales analytics, performance planning, and execution intelligence while laying the groundwork for pan-European growth and future AI ambitions.
The Approach
A suite of 8 AI-enabled Power BI dashboards was designed around real sales workflows and built iteratively through Agile sprints, with user feedback shaping every phase.
Decision-Centered Design
Each dashboard is purpose-built for specific sales moments, from executive reviews to account-level deep dives, serving 7 distinct personas. Built-in AI/ML features like forecasting and decomposition trees surface trends and key drivers automatically.
360-Degree Data Integration
Combines internal performance data — sales, pricing, personnel — with third-party market intelligence on share and execution. Fragmented reporting gave way to one shared, consistent view across sales, marketing, finance, and operations.
Designed for Business Users
Simple, intuitive layouts with ~15 filters across time, region, customer, and product let business users explore, filter, and act without relying on an analyst. Every team works from the same single source of truth.
The Impact
The platform delivered a more than 75% reduction in time spent preparing manual reports — returning roughly 500–600 human hours every month — with 7 personas served and 1 source of truth for KPIs.The legacy system of 200+ Excel tabs was fully retired. Reporting shifted from manual consolidation to automated, AI-assisted insight, and consistent metrics ended the confusion of siloed, redundant reports across teams.
The Italy division now operates with a single source of truth, stronger data governance, and a ready path to AI-enhanced decision-making. Built as a scalable, reusable template, the platform is set for rollout across European markets — with Copilot-style interactions and intelligent recommendations next.
Project Highlights
Solution
AI-enabled Power BI dashboards
Persona-based decision design
Internal + market data integration