The Science Behind Echo

A market twin, not a panel.

Echo combines the rigor of traditional research with the speed and scale of AI — going beyond both survey-based methods and generic LLM responses.

Synthetic consumers

Each synthetic consumer is built from a structured profile — demographics, behaviors, values, and technographics.

Peter

David

John

Kevin

Agentic decision loop

In every scenario, each synthetic consumer runs an agentic loop to form a viewpoint and make a decision — the same way a real consumer would.

Behavior emerges. It is not prompted.

Each persona has memory and context, responds to stimuli and environment, is influenced by other personas, and evolves over time.