The Science Behind Echo

A market twin, not a panel.

Echo combines the rigor of traditional research with the speed and scale of AI, going beyond both survey-based methods and generic LLM responses.

Synthetic consumers

Each synthetic consumer is built from a structured profile, demographics, behaviors, values, and technographics.

Peter

David

John

Kevin

Agentic decision loop

In every scenario, each synthetic consumer runs an agentic loop to form a viewpoint and make a decision, the same way a real consumer would.

Synthetic markets

When thousands to millions of synthetic consumers interact, their decisions generate market-level signals, segment splits, likely winners, and key behavioral drivers.

Demographics

Behaviours

Values

Technographics

Memory

Behavior emerges. It is not prompted.

Each persona has memory and context, responds to stimuli and environment, is influenced by other personas, and evolves over time.

Interested

Exploring

Rejected

Evaluating